IME - Leveraging NLP to Analyze Customer Reviews Collected From SMS and Calls

mohamed-khamis
mohamed-khamis Partner, L2 Admin, L2 Designer, Dataiku DSS Core Designer, Dataiku DSS & SQL, Dataiku DSS ML Practitioner, Dataiku DSS Core Concepts, Snowflake Advanced, Dataiku DSS Adv Designer, Registered, Dataiku DSS Developer, Dataiku Frontrunner Awards 2021 Participant, Frontrunner 2022 Participant Posts: 13 Partner

Name: Mohamed AbdElAziz Khamis Omar

Title: Head of Data Science

Country: Egypt

Organization: IME

IME is a key market player in Data Management solutions. To learn more: www.infme.com

Awards Categories:

  • Data Science for Good
  • Moonshot Pioneer(s)

Business Challenge:

Arabic Sentiment Analysis to one of the Biggest banks in KSA.

Business Solution:

Using the built-in NLP features in Dataiku as well as Facebook word embeddings "wiki-news-300d-1M-subword.bin".

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Business Area: Accounting/Finance

Use Case Stage: Proof of Concept

Value Generated:

Ability to analyze customer reviews collected from SMS and Calls with high AUC ROC = 0.881.

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Value Brought by Dataiku:

Built-in Natural Language Processing and preparation.

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Value Type:

  • Reduce cost
  • Reduce risk
  • Save time
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