Vivek Jany, Senior Specialist, India
Vengadesh Nadanasabapathy, Senior Specialist, India
Vignesh Raj KG, Specialist, India
Manoj Kumar A, Senior Process Expert, India
Nick Ulrich Pederson, Senior Data Scientist, Denmark
Gokul Pankaj Seshathrinathan, Data Scientist, India
Julia Evelyn Larsen, Data Scientist, Denmark
Organization: A.P. Moller - Maersk
A.P. Moller - Maersk is an integrated container logistics company working to connect and simplify its customers’ supply chains. As the global leader in shipping services, the company operates in 130 countries and employs 80,000 people. The Maersk GSC, which is an enabler of Maersk’s transformation plays a critical role in delivering customer outcomes and enables decision-making and prioritization for Maersk based on its end-to-end process view. With a strength of more than 12,000 employees, Maersk GSC is spread across India (Bangalore, Chennai, Mumbai, and Pune), China (Chengdu), and the Philippines (Manila), with a small hub in Morocco (Tangier).
At Maersk Chennai GSC, our Pricing Support Team provides end-to-end support to the Global Ocean Pricing and Insurance product managers from A.P. Moller – Maersk. We are a team of 40+ individuals who constantly work on challenging the status quo while upholding the KPIs embedded on us. We aim to go all the way to render maximum efficiency to assist our stakeholders with their pain points in the business.
Our team is part of the upstream process; hence quality is an absolute priority. A small error in a pricing project would cause a downstream impact on thousands of contracts and affect the bookings for a long period of time. This would result in a bad customer experience, major revenue impact, and time-consuming manual corrections with the help of various teams around the world.
Up until mid-2021, we were reliant on the IT team for any data requirement for our business needs. It was taking days to get the data and a few more days of manual complex analysis with help from multiple users. Finally, the end product had to be audited manually once again to ensure 100% quality.
Some of the business challenges we were trying to solve through data analysis:
Though we had a repository of all the relevant datasets refreshed and maintained accurately, we didn’t have a tool to communicate with it and customize it according to our needs. We realized it was high time we start looking for one, and it was at that moment, that we came across Dataiku.
We have an in-house Data Science team who helped us set up access to Dataiku. Initially, this was for a couple of users in our team, but it’s gradually increased to up to 10. They collaborated with the Dataiku team and arranged webinars and platform training In the end, it only took us a week to start working on our use cases.
With Dataiku in hand, the way we work has become smarter and more efficient. We have automated our audit process and streamlined it. Nowadays, when we look at a new opportunity/initiative, the first thing we do is to check how we can use Dataiku to support it.
Business Area: Product & Service Development
Use Case Stage: In Production
Post gaining analytical knowledge and ease of access to various data points, we changed our approach from reactive to proactive. It got us numerous appreciations and recognitions from our stakeholders and helped us contribute to our organization’s goals and targets.
As we arrested these challenges by integrating this proactive approach into our business routine, we established a strong relationship and trust with our stakeholders and became the first point of contact whenever they approach a hurdle.
The data science knowledge from Dataiku also helped us expand our team’s scope to new businesses. For example, we collaborated with our Pricing Managers and optimized our pricing projects, and shared multiple reports using Dataiku which helped their pricing strategies.
Dataiku has been an integral part of our journey now as the impact it has created cannot be put into just words and numbers. The Dataiku Academy was self-sufficient in training new users, and the opportunity to apply for their certifications for free is commendable. We have also created an internal community where we help each other with various scenarios and queries and keep upskilling together.
With regards to solving our challenges:
Saving time while maintaining accuracy has been the key competence of Dataiku. It has also helped our team gain more knowledge, visibility, and empowerment within the organization.
Value Range: Millions of $