Thierry de Reus, Head of Technology at Fanalists, shared how he and his team connect, centralize, and enrich fan data using Dataiku DSS to create relevant and personalized fan experiences and improve marketing activities.
This was the first virtual event of the Netherlands User Group, where you can continue the discussion with local DSS users!
Watch the recording to learn about:
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Customer view and audiences segmentations for sports & entertainment companies,
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Fanalists' challenges and solutions to build repeatable and scalable workflows across customers and their specific data infrastructures,
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Using Airtable as a database for labeling and annotations, then feeding into a custom UI for end users and stakeholders.
Tell us in the comments: what's your experience with marketing analytics? Any best practices to share?
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