Confinements and Curfews, What's the Impact on Mall Attendance? A Case Study
The retail industry navigated more than just turbulence in 2020 — some organizations faced drastic governmental restrictions on store openings, while others suffered from consumer absence due to fear of contagion. Recovery could be on the horizon for most retailers, but patience will be required until the health crisis is behind us.
To understand what happened in the past year, we carried out an investigation on mall attendance in Europe, a joint effort with our partnerKayrros, a specialist in alternative data. We leveraged their resources with the capabilities of Dataiku to process, clean, and analyze this data before creating visuals to illustrate our findings.